Volkswagen Opens Wide for Discovery Shark Week
For the sixth consecutive year, Volkswagen is partnering with the Discovery Channel to sponsor their popular Shark Week. This year, Volkswagen will build on the excitement surrounding Shark Week with their Land of Sharks–a cross country journey in their seven-seater Volkswagen Atlas.
VW Showcasing 2018 Atlas SEL
The 2018 Atlas SEL Premium fits families of all sizes. With third row seating, a variety of high tech features (including a Fender Premium audio system, the Volkswagen digital cockpit, and available Volkswagen app-connect, its sure to please the most tech savvy members of your family. It includes robust safety features as well, such as the Automatic post-collision braking system, and a 72,000 mile or six year warranty.
Land of Sharks will take Shark fanatics on a cross-country journey, following a family on a road trip across America in their Atlas, visiting sites once occupied by prehistoric sharks. Three 60-second vignettes will follow the family first to an archaeological site, then to a research lab, and then finally to an encounter with present-day sharks. It was Volkswagen’s agency of record Deutsch and produced by Discovery Channel.
To supplement these ads, Volkswagen has created a unique online component which utilizes Google Street View. Shark Week viewers will be able to view their own neighborhood as inhabited by prehistoric sharks at http://landofsharks.com.
Volkswagen Is Excited To Team Up
“Volkswagen is excited to continue our sponsorship of Discovery Channel’s SHARK WEEK for the sixth year,” said Jennifer Clayton, Director of Brand and Marketing Communications, Volkswagen of America. “This year’s cross-country journey to explore oceans of the past provides an ideal platform to show the versatility and spaciousness of the all-new 2018 Volkswagen Atlas.”
“Discovery Channel is proud to be working with Volkswagen for six consecutive years on SHARK WEEK, TV’s must-see summer event,” added Mark Lewis, VP Ad Sales Marketing, Discovery Communications. “Discovery Channel and Volkswagen are both advocates of innovation and exploration, and the all-new Atlas was a perfect fit for this year’s programming as we ventured across the deserts of the United States to explore the ancient oceans and its sharks.”