The Truth About Cheap Tires

Close up new tyres on shelve in tire shop

New tires are a big-ticket item for many Seattle drivers and it’s easy to understand why. Not only can tires be costly, but drivers also want to know that they’re making a good purchase on tires that will last for some time before they need to be replaced.

In addition to cost and longevity, there are also safety concerns. Tires play the important role of carrying the weight of your vehicle, you, and your passengers around town – and ensuring you have the proper traction for safe handling. There are also usage concerns; if you carry heavy loads or tow a trailer, you’ll need to choose high-load tires.

The bottom line is, when you’re buying new tires, you want to be sure they’re up to the task.

The Difference Between Tire Tiers

For this reason, we think it’s vital for drivers to understand the effect of price on a tire’s performance and durability. The major tire brands you’re familiar with, like Michelin, Goodyear, and Bridgestone, are known as Tier 1 tires in California. These tires are well-engineered and very high-quality; they’re generally comparable in quality and price point.

The next level of tires is known as “private label tires.” These are sold at large tire stores under their own brand name. One thing to understand about most private label tires sold in the Seattle area is that they’re built by the same Tier 1 brands you’re already familiar with. This means that even though they’re labeled as a private brand, they’re still the same high-quality product. If you’re considering one of these brands and would like to know which manufacturer makes them, feel free to ask your EuroCar Service tire professional!

The lowest-priced tires on the market are Tier 3 tires, which are usually imported from China or South America. Like most things, you get what you pay for! Since these are the least expensive tires you can buy, they won’t deliver the same performance or durability as Tier 1 or 2 tires. That’s ok though – it’s more important to have safe tires with good traction that fit into your budget than keeping your old, bald tires well past their prime.

Need New Tires or Recommendations for Your Vehicle?

In general, a good rule of thumb is that it’s best to spend as much as you can afford because your tires will be less expensive in the long run. If you can only afford Tier 3 tires, it’s better to go with those rather than risking your safety!

If you’re in the market for new tires for your vehicle, contact the experts at EuroCar Service! Our knowledgeable tire professionals would be happy to give you recommendations based on your model, driving habits, and budget. We see all European vehicles, including Audi, Fiat, BMW, Land Rover, Mercedes, Mini Cooper, Saab, Jaguar, Volkswagen, Volvo, and Smart Car. Contact us today at 206-527-8828 or request your appointment online.