Orio AB Launches Saab Parts for Life Campaign
Though the Saab brand may be defunct, their cars remain on the road, and Saab has recommitted itself to providing original Saab parts of their life of their vehicles. Saab Automobile Parts North America, which has emerged from the bankrupt US brand, has expanded to over 200 service centers across America. They promise to deliver Saab-trained personnel to install and service genuine Saab parts, keeping genuine Saab cars on the road even as the brand makes its exit from US dealerships.
The first Saab was sold in 1949. From the beginning, the brand offered unique Scandinavian quality and design, even as it entered the US market in 1955. Because every Saab was designed to withstand Nordic conditions–slick, icy roads and harsh weather–customers around the world could be assured of their dependability. Even today, they retain an excellent resale value. The Saab Parts for Life Campaign will ensure that this remains true.
When the brand declared bankruptcy in 2011, there was a brief period of time when new parts were unavailable for Saab owners. When Saab Automobile Parts North America was founded a year later, they were forced to play catch-up. However, now the Parts for Life campaign offers excellent fulfillment rates.
“The fill rates when we started in June of 2012 had gotten as low as 40 percent. By September 2012 we were back to about 90 percent. And now we are at a 96 percent fill rate, which puts us pretty much at the industry standard,” Tim Colbeck, company CEO said.
Additionally, Orio AB, in conjunction with Saab Automobile Parts North America, has initiated a campaign which will both raise awareness of the new service campaign while helping to save endangered animals. Orio AB hopes to spread conservation and an eco-friendly message while also helping customers discover the Parts for Life program.