MINI USA to Offer on-Demand Test Drive Deliveries for Car Shopping Consumers
Social media is more impactful than ever with Twitter’s “Tweet to Test Drive” MINI has partnered with Twitter to offer on-demand delivery of a new MINI to their home or office just by tweeting. The offer is exclusive to San Francisco and Los Angeles, as well as limited time only. “This collaboration allows us to use innovative technology and the power of Twitter to simplify the test drive experience for car shoppers by offering quick and convenient test drives,” said Patrick McKenna, Department Head, MINI Brand Communications. “We understand that today’s consumer expects a smooth and easy retail experience and we’re hoping to deliver that experience right to their door.”
Some people get frustrated or stressed out with the car buying experience, so it makes total sense why this collaboration was developed. This experience is available to those who want to test drive any new MINI Countryman or MINI Countryman plug-in hybrid. Though the MINI Countryman is available in a wide range of additional models including the Cooper, Cooper ALL4, Cooper S, Cooper S ALL4, Cooper S E ALL4 plugin hybrid electric and John Cooper Works performance variants. Customers are able to test drive for up to 30 minutes, monitored by technology within the vehicle. The MINI USA sales organization is represented in the U.S. through a network of 128 MINI passenger car dealers in 39 states. Owned by BMW, it brings a model range of four unique vehicles to the table.
Social media is getting exciting. First, consumers could tweet to get pizza from Dominos, and now to test drive cars? It seems to be that the possibilities are endless with the ever-evolving technology. Maybe next you’ll be able to purchase and deliver a vehicle quickly, on demand. How funny would it be if you could sit in the office, purchase a vehicle, and have it delivered on your lunch break. Who knows what’s next!
EuroCar Service is located in Seattle, WA and has been your trusted European vehicle service facility since 1981. Our office is open during the convenient hours of 7:30 a.m. to 5:30 p.m. Monday through Friday. We are happy to repair all makes and models of MINI and have ASE Certified Master Technicians on staff that get the job done right the first time. Guaranteed. Your European automobile deserves the absolute best. Give us a call today to schedule your appointment. Or, conveniently use our online booking form by clicking here. We look forward to meeting you and servicing your vehicle.