MINI USA Gains New Product Planning and Aftersales Division Head

Randy Clements is taking on leadership as Product Planning and Aftersales Division Head at MINI USA, replacing former department head Patrick McKenna. McKenna moved to MINI Brand Communications last month, leaving an opening in his former department.

Big Changes For MINI USA That Will Make A Difference

MINI USA Gains New Product Planning and Aftersales Division HeadThomas Felbermair, Vice President, MINI Region Americas, has made several changes to the executive management team at the company, including installing Tom Salkowsky as Department Head, Sales and Laura Towey as Department Head, Business Development & Strategy. Other team changes include Jerome Ruppert, replacing Craig Phillips as MINI Regional Business Manager, Southern Region. Ruppert was formerly Regional Sales and Marketing Manager in the Southern Region for BMW, and will provide sales strategies to the southern geographic area in his new role. Phillips, meanwhile, is assuming the position of MINI Area Manager, Southern East market. Finally, Mark Orlando, former Department Head, Sales, MINI USA, is now BMW Regional Sales and Marketing Manager in the Southern Region.

Clements is moving from his prior role as Department Head, Aftersales-Central Region for BMW. He has an accomplished resume, with 25 years experience in both the retail and wholesale sales divisions.

“We’re excited to welcome Randy to the team, and are confident that his unique and diverse experience within all facets of the industry will prove to be indispensable,” said Felbermair. “With Randy, we’ve found the last piece to the puzzle that is our executive team, and truly believe we have the right team in place to help further strengthen the MINI USA brand and increase dealer profitability.”

MINI is an independent brand of the BMW group. Their North American headquarters are located in Woodcliff Lake, New Jersey, and includes marketing and sales. MINI USA began selling the US in 2002, and has since expanded to 127 dealerships in 39 states. Though the brand began with only two vehicles–the MINI Cooper and the MINI Cooper S Hardtop–it now includes a range of 6 vehicles.