Land Rover & Jaguar Score Wins at 2017 Car Design Awards
Land Rover, which recently added the Range Rover Velar to its line of vehicles, nabbed an award for Best Brand Design Language at the 2017 Car Design Awards in Turin. The awards, sponsored by Auto & Design magazine, celebrate significant contributions to automotive design. Judges select winners in production cars, concept cars, and Brand Design Language. This final category was newly added in 2017, and recognizes achievement in brand design across a product range.
In accepting the inaugural Brand Design Award, Gerry McGovern, Chief Design Officer for Land Rover, said, “It’s great to be recognized for the hard work and creative endeavour of the whole Land Rover team. This is a true team effort and one that will continue the transformation of our business.”
The Land Rover team also scored a second place award in the Production Cars category. Judges selected the Land Rover Velar for the category, citing its unprecedented luxury in a mid-sized SUV. The Velar goes on sale this fall, with packages starting at $49,900.
Land Rover weren’t the only winners at the award
Jaguar won in the Best Concept Car category with its I-PACE. An electric performance SUV, it is Jaguar’s first all-electric vehicle and will hit the streets late in 2018. Jaguar debuted the vehicle at the Frankfurt Auto Show in September. It features an aluminum body, 90-kilowatt hour battery, and 220 mile range. Jaguar is developing its own lithium-ion batteries, which use pouch cells for their energy density, exclusively for the vehicle.
Ian Callum, Jaguar Director of Design, said, “This award recognizes that the Jaguar I-PACE Concept is a radical departure for electric vehicles. It represents the next generation of battery electric vehicle design. It’s a dramatic, future-facing design – the product of authentic Jaguar DNA matched with beautiful, premium details and British craftsmanship.”